Case study · Content and Product Information
Content & SEO Engine
I connected product descriptions, articles, search metadata, and internal links in a shared content workflow for my DTC business.
All case studiesWhat I put in place
I had a repeatable process for preparing product and article content, with brand guidance and search requirements carried through the work.
What needed to change.
I was preparing product content and articles by hand. Descriptions, internal links, and search metadata were handled inconsistently. I needed a repeatable process for the content my store depended on.
What I did.
I built a content workflow that carries my brand guidance into product descriptions and articles. I connected drafting with search metadata, structured data, and internal links, then brought those steps into the publishing process.
The implementation
What went into the work.
- Research
- Writing
- SEO
- Publishing
- I built tools for product descriptions, collection copy, and articles
- I connected research, outlines, drafting, and publishing
- I included structured data for products, articles, and other page content
- I connected products, collections, and articles with internal links
- I brought product pricing information into the page workflow