Selected software and systems
What I built starts with what needed doing.
A work order moving through production. A campaign waiting for review. A coach serving members. These are examples of the software I have built around real work, for my own businesses and for clients.
An owner’s starting point. I built tools for the product, production, inventory, and content work inside a business I was responsible for running.
A broader set of problems. Client work added coaching and payments. Personal tools addressed the jobs that kept repeating in my own day.
My DTC fashion business
From a product idea to the work around it.
A product needs much more than a description. It needs a record, a price, content, stock information, and a route through production. I built tools for those connected jobs while running the business.
See the full operating story ↗Connected work
- Product
Ideas, variants, and lifecycle
- Content
Descriptions, search, and publishing
- Operations
Production, inventory, and fulfillment
Workflow overview from the original build.
My DTC business. The case study includes the original implementation and its reported results.
Across the work
Different businesses. Specific jobs.
Client names stay private. The work can still be concrete.
Tools for my own DTC fashion business
A production floor
Work moves through several hands before a product is finished. I built views for the person doing each step and the person responsible for the whole order.
- Work orders
- Quantities, due dates, priorities, and progress through printing, cutting, pressing, and sewing.
- Operator views
- Station screens to scan a bundle, read its instructions, record a completed step, and see where it goes next.
- Production overview
- A manager's view of work waiting to start, orders in production, completed orders, and pieces still to make.
Tools for my own business
A marketing operation
Content and campaigns needed a shared process, with the brand's voice carried through it. I built tools for preparing the work, reviewing it, and deciding what needs attention next.
- Content pipeline
- Research, writing, editing, visual production, and publishing connected in one process.
- Campaign review
- Email drafts with an approval step before sending, and a recorded reason when a reviewer rejects a campaign.
- Daily marketing brief
- Sales, recent promotions, and content performance brought into a ranked list of suggested next steps, with gaps in the data called out.
- Search reporting
- A search-performance reporting app that prepares and emails reports.
Client project · Fitness coaching
A coaching business
A place for members to access their coaching, rather than piecing the experience together across separate tools.
- Member experience
- Meal plans, coaching applications, and a member-facing AI conversation.
- Payments and plans
- Paid coaching plans connected to the member application.
- Acquisition flow
- A free-download entry point and a coaching application flow.
Prototype · Shopify CRM
Customer relationships
A CRM prototype built around a Shopify business's leads and customers, with separate workspaces for each business.
- Lead and customer pipeline
- A shared view of relationships and their progress through the business.
- Workspace separation
- Account access and data organized around individual businesses.
- Data migration
- Tools for bringing existing relationship information into the new system.
Personal tools
My own working day
Small, specific tools for tasks I kept repeating. Each starts with something that was getting in the way of other work.
- Document signing
- A purpose-built flow for preparing and signing documents.
- Domain setup
- A tool for moving a new domain through setup and launch.
- Voice notifications
- A way to hear when long-running work finishes without watching another window.
- Security checks
- Repeatable scanning to surface problems in the software I build.
Hodgen.AI
The website you are reading
The public site, the publishing process behind it, and the tools that make the work easier to share.
- Publishing
- A blog pipeline covering planning, writing, editing, visuals, and publication.
- A public body of work
- Service pages, case studies, and articles that explain the work and how to start a conversation.
Your own business
Bring the job. The system comes after.
If the same task keeps landing back on your desk, that is a useful place to start. I will help you work out whether a custom system, a simpler process, or a different use of your existing tools makes sense.